International communications group Hopscotch announced the appointment of Laura Crompton as Business Director of Hopscotch USA in Los Angeles.
Hopscotch USA offers pan-American 360° communication services from brand launches to end-to-end campaign execution, press office, reputation management, experiential and events. It complements the North American offering of Hopscotch Sopexa offices in NYC, Montreal and Toronto, and expands the group’s pan-American and worldwide capabilities.
Laura rejoined Hopscotch Groupe in December 2021 as Business director at Hopscotch Sopexa London, having previously worked at Hopscotch Europe from 2012 to 2016. She brings over 16 years of international comms and business management experience to the role, with a strong focus on the NA and Latam regions. She started her career in LA before setting up a business in Mexico, and most recently led W Communications’ Retail & Consumer Tech division and the Manchester office of Frank. At the head of the LA operation, Laura Crompton will report to Dublin-based Hopscotch Europe CEO Patrick Frison-Roche.
“The demand from American clients and prospects has continued to increase over recent years”, commented Fréderic Bedin, co-founder, President of the Management Board of Hopscotch Groupe. “We have already established very strong NYC and Montreal capabilities with Hopscotch Sopexa, in particular in food and drink marketing. Reinforcing our presence on the West Coast to deliver generalist, full-service PR was the next logical step”.
As well as growing a US client portfolio, Hopscotch USA works closely with the group’s pan-European and pan-African hubs in Dublin and Casablanca to deliver operational resources in the USA for global clients and prospects, and source business opportunities for the 36 Hopscotch Groupe offices worldwide.
“I look forward to this new challenge with the Hopscotch family”, said Laura Crompton. "Hopscotch has grown into one of the only truly global non-American PR groups in the world and can pool amazing resources on both sides of the Atlantic and Pacific oceans, which makes a unique offer to clients both based in and looking to communicate in the US.”
